We are happy to share that recently the disease awareness campaign Code Red (www.switchuponsickle.co.uk) was shortlisted for the Patient Support and Diversity & Inclusion in Creative Communications categories and awarded Bronze in the Patient Support Category by the PM Society Awards. The campaign was launched in 2021 by Novartis company and focuses on raising awareness about SCD and providing patients with tools and materials helpful in management of their disease. Sickle Cell Society and patient ambassadors Philip, Dunstan, Zainab, Laurel, as well as other members of the SCD community have worked together with Novartis to help amplify the patient voice, increase knowledge about the sickle cell disease and the impact it has on the community. It is fantastic to receive recognition from one of the largest awards event in the healthcare industry for a project focused on the sickle cell disease, which is a step forward to educating as many people as possible about this debilitating condition.
The PM Society Awards has been running for 37 years, it is an event in the healthcare calendar that showcases the best creative work the industry has to offer. It is the longest running and largest awards event in the industry calendar, taking place annually in March and recognizing creativity, innovation and impact across a range of creative communications work.